To reach 100,000 downloads in a month, we need a multi-pronged approach:

1. Influencer Marketing:
   1. By partnering with fitness influencers, lifestyle bloggers and micro-influencers we can increase the reach of our app.
   2. Creating a special influencer referral code with higher rewards.
   3. We can set our target of 50 influencer with a combined reach of 5 million.
2. Digital Marketing:
   1. We can make Google Ads focusing on keywords related to fitness, step counting and earning money.
   2. We can also design Facebook and Instagram ads with creative infographics showing the app interface and earnings to lure more customers.
   3. YouTube pre-roll ads targeting fitness and finance-related content like blogs and vlogs.
   4. Budget: 69% of total marketing spend.
3. Partnerships:
   1. Collaborating with fitness brands like Vestige for co-marketing opportunities.
   2. Partnership with different companies for employee wellness programs.
   3. Tie-up with health insurance providers to offer discounts to our users.
4. Offline Marketing:
   1. Partnership with gyms, fitness centers and sports clubs to show the benefits of using the app through Meetups.
   2. We can also distribute flyers with QR codes in high-foot-traffic areas and distribute branded items (e.g., t-shirts, mugs).
   3. Budget: 20% of total marketing spend.
5. PR and Media:
   1. We can do a press releases highlighting the unique “earn while you walk” concept.
   2. Reach out to tech and lifestyle journalists for app reviews to prove the features of the app aligns with user pain points.
   3. Participate in podcast and interviews to discuss about the app and fitness & passive income.
   4. Budget: 10% of total marketing spend.